![Perform[cb] AI chatbot interface showing visitor interactions and lead qualification](https://cdn.prod.website-files.com/67da0b5a9b55c3446f53b046/6865f20225344e99ba6e2b33_h9k70N91C2A3pQ0CoLMleehKU2rX2pzzFy3jGLOk1tU.png)
Quick Overview
Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.
![Perform[cb]](https://cdn.prod.website-files.com/67da0b5a9b55c3446f53b046/6865f20225344e99ba6e2b2f_uq9N5nEhE9J4twA2Fw4C-hRfS2hAiAFP5lhj_Pc8wsY.png)
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics
\- Higher lead quality\- Improved conversion rates\- Automated initial lead engagement
The Problem
Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency
The Solution
Generative AI chatbot integrated on website to automate visitor engagement and lead qualification
Results
\- Increased lead quality and sales conversions\- Reduced manual qualification workload\- Enhanced visitor experience and engagement
Details
Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb
More Case Studies
See All
How Six Flags Enhanced Guest Experience and Operations with Google Cloud Vertex AI-Powered Digital Concierge
Hospitality & Tourism
How Amazon Uses AI to Power Personalized Email Campaigns That Boost Conversion and Retention
Retail & E-commerce
How Demandbase Generated $3.5M Pipeline in One Quarter Using AI-Powered Predictive Analytics
Marketing & Advertising
How Sundance Film Festival Used Multiple AI Tools to Accelerate Dashboard Design and Foster Innovation
Media & Entertainment
How Bizzabo Uses AI to Personalize Hybrid Event Experiences and Optimize Resources
Hospitality & Tourism
How Redfin Uses Machine Learning to Provide Accurate Property Appraisals
Real Estate