![Perform[cb] AI chatbot interface showing visitor interactions and lead qualification](https://cdn.prod.website-files.com/67da0b5a9b55c3446f53b046/6865f20225344e99ba6e2b33_h9k70N91C2A3pQ0CoLMleehKU2rX2pzzFy3jGLOk1tU.png)
Quick Overview
Perform[cb] developed a generative AI chatbot using Amazon Bedrock to engage website visitors, collect initial information, and qualify leads before passing them to sales. The AI chatbot enhanced visitor interaction, improved lead quality, and increased conversion rates by automating initial engagement and qualification conversations.
![Perform[cb]](https://cdn.prod.website-files.com/67da0b5a9b55c3446f53b046/6865f20225344e99ba6e2b2f_uq9N5nEhE9J4twA2Fw4C-hRfS2hAiAFP5lhj_Pc8wsY.png)
Perform[cb]
Company Size
Digital marketing and affiliate network
Revenue Range
Not publicly disclosed
Primary Challenge
Automating initial lead engagement and qualification to improve lead quality
Key Metrics
\- Higher lead quality\- Improved conversion rates\- Automated initial lead engagement
The Problem
Manual lead qualification was slow and inconsistent, limiting lead quality and sales efficiency
The Solution
Generative AI chatbot integrated on website to automate visitor engagement and lead qualification
Results
\- Increased lead quality and sales conversions\- Reduced manual qualification workload\- Enhanced visitor experience and engagement
Details
Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://caylent.com/case-study/perform-cb
More Case Studies
See All
How Bella Santé Uses Tidio’s Lyro AI Agent to Automate Support and Boost Sales and Leads
Healthcare & Medical
How Eventico Technologies Revolutionized Large-Scale Event Management with AI-Powered Platform
Hospitality & Tourism
How Typeface Uses Microsoft Azure OpenAI Service to Accelerate Personalized Content Creation at Scale
Technology & SaaS
How Lacta Chocolate and Ogilvy Launched the “AI Love You” Campaign Using a Facebook Messenger Chatbot to Drive Engagement
Marketing & Advertising
How Mortenson Construction Improved Project Tracking and Efficiency with Doxel’s AI-Powered Construction Progress Platform
Real Estate
How Mortenson Construction Improved Project Efficiency by 38% Using Doxel’s AI-Powered Construction Progress Tracking
Real Estate