Quick Overview
Lacta Chocolate partnered with Ogilvy to create the “AI Love You” campaign, featuring the “Lacta Lovebot” chatbot on Facebook Messenger. The chatbot delivered personalized, interactive love messages to users, encouraging user-generated content, influencer partnerships, and experiential events. This innovative campaign resonated strongly with millennials, boosting brand sentiment and engagement through AI-driven personalization and social interaction.
Lacta Chocolate & Ogilvy
Company Size
Large multinational chocolate brand & global advertising agency
Revenue Range
Not publicly disclosed
Primary Challenge
Engaging millennials with personalized, interactive digital marketing
Key Metrics
\- High user engagement\- Positive brand sentiment\- Strong resonance with millennial audience\- Increased social media interactions and influencer reach
The Problem
Traditional campaigns lacked personalization and interactive engagement, limiting impact on younger demographics
The Solution
AI-powered chatbot delivering customized love messages, integrated with social media and influencer marketing
Results
\- Increased brand engagement and loyalty\- Enhanced social media presence\- Positive consumer feedback and campaign buzz\- Strengthened millennial market position
“The AI Love You campaign brought a fresh, interactive way to connect with our audience, making love messages personal and fun.”
Ogilvy Marketing Team
Details
Industry
Marketing & Advertising
Departments
Marketing & Content
Use Cases
Campaign Management
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://cr8consultancy.com/3-best-case-studies-of-ai-in-digital-marketing-campaigns/https://www.adweek.com/brand-marketing/how-ai-is-changing-the-way-brands-engage-with-consumers/https://chatbotslife.com/chatbots-in-marketing-campaigns-8f2b5c6f1f2f
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