Amazon leverages advanced AI and machine learning to analyze customer browsing history, purchase behavior, and product reviews to deliver hyper-personalized product recommendations, abandoned cart reminders, and tailored offers via email campaigns. The AI dynamically generates content and subject lines optimized for each recipient, increasing engagement and driving repeat purchases.
Traditional mass email marketing resulted in low engagement, generic content, and high unsubscribe rates
AI-powered machine learning models analyze user data to predict preferences and shopping intent, dynamically generating personalized email content and offers