How American Eagle Reduced Live Chat Volume by 20% and Improved Customer Satisfaction with AI Chatbot

By: GoBeyond Team
July 3, 2025
3 min read
AI case study for American Eagle – 20% fewer live chats with AI chatbot

Quick Overview

American Eagle deployed an AI chatbot providing real-time style recommendations, order tracking, and returns automation, reducing live chat volumes and enhancing customer satisfaction.

American Eagle Outfitters
American Eagle Outfitters
Company Size
~40,000 employees
Revenue Range
$5B+ annual revenue
Primary Challenge
Reducing live chat load and improving customer service quality
Key Metrics
\- 20% reduction in live chat volume\- Improved customer satisfaction scores

The Problem

High volume of live chat requests slowed response times and increased operational costs.

The Solution

Implemented AI chatbot for automated recommendations, order tracking, and returns processing.

Results

\- Reduced live chat volume by 20%\- Improved customer satisfaction\- Streamlined customer service operations

Details

Industry
Retail & E-commerce
Departments
Customer Support & Service
Use Cases
Live Chat Support
Customer Feedback Analysis
Tags
NLP
Recommendation Engine
Client Satisfaction
Time-Saving
AI Tools Used
No items found.
Sources
https://www.cloudtalk.io/blog/seamless-ai-customer-service/

More Case Studies

See All
How Bella Santé Uses Tidio’s Lyro AI Agent to Automate Support and Boost Sales and Leads
Healthcare & Medical
How Eventico Technologies Revolutionized Large-Scale Event Management with AI-Powered Platform
Hospitality & Tourism
How Typeface Uses Microsoft Azure OpenAI Service to Accelerate Personalized Content Creation at Scale
Technology & SaaS
How Lacta Chocolate and Ogilvy Launched the “AI Love You” Campaign Using a Facebook Messenger Chatbot to Drive Engagement
Marketing & Advertising
How Mortenson Construction Improved Project Tracking and Efficiency with Doxel’s AI-Powered Construction Progress Platform
Real Estate
How Mortenson Construction Improved Project Efficiency by 38% Using Doxel’s AI-Powered Construction Progress Tracking
Real Estate

🤖 Chat with AI

Type...