How Six Flags Enhanced Guest Experience and Operations with Google Cloud Vertex AI-Powered Digital Concierge

By: GoBeyond Team

July 3, 2025

3 min read

AI case study for Six Flags – Vertex AI digital concierge improves guest experience

Quick Overview

Six Flags partnered with Google Cloud to deploy a Vertex AI-driven digital concierge integrated into its mobile app and websites, offering personalized ride wait times, food ordering, merchandise purchases, and automated parking entry, significantly improving guest convenience and operational efficiency.

Six Flags Entertainment Corporation

Company Size

~4,000 employees

Revenue Range

$1.5B+ annual revenue

Primary Challenge

Enhancing guest experience and operational efficiency in large theme parks

Key Metrics

\- Automated car entry in 3 seconds\- Reduced guest wait times by redirecting customers from lines\- Improved personalization of guest recommendations

The Problem

Manual guest services and information dissemination led to long wait times, inefficient parking, and limited personalization.

The Solution

Developed AI-powered virtual assistant using Google Cloud’s Vertex AI Conversation to provide real-time personalized recommendations, automate parking entry, and streamline ordering processes.

Results

\- Faster parking entry and reduced congestion\- Personalized guest experiences increasing satisfaction\- Reduced need for live agent interactions\- Improved operational agility and responsiveness