How YouTube Uses AI for Content Moderation and Personalized Recommendations

By: GoBeyond Team
July 3, 2025
3 min read
YouTube AI content moderation and recommendation dashboard

Quick Overview

YouTube (Google) uses AI for automated content moderation, detecting and removing policy-violating videos at scale. AI also powers personalized recommendations and analyzes viewer sentiment to improve engagement.

YouTube (Google)
YouTube (Google)
Company Size
~7,000 employees (YouTube)
Revenue Range
$30B+ annual revenue (YouTube)
Primary Challenge
Moderating massive video volumes and personalizing recommendations
Key Metrics
\- Faster content moderation\- Improved user safety\- Increased viewer engagement

The Problem

Manual moderation was impossible at YouTube’s scale

The Solution

Developed AI and deep learning models for video analysis, moderation, and recommendation

Results

\- Safer platform\- Higher engagement\- Scalable content management

Details

Industry
Media & Entertainment
Departments
Customer Support & Service
Data & Analytics
Use Cases
Campaign Management
Tags
NLP
Deep Learning
Recommendation Engine
Real-Time Processing
SaaS
Scalability
AI Tools Used
No items found.
Sources
https://blog.youtube/inside-youtube/our-approach-to-responsible-ai-innovation/https://www.byteplus.com/en/topic/562694

More Case Studies

See All
How Ungrammary Designed SpryGo’s Physiotherapy Platform with AI-Driven Real-Time Feedback
Healthcare & Medical
How Zapier Boosted Remote Team Collaboration with AI-Driven Internal Chat System
Technology & SaaS
How Metinvest Uses Machine Learning with DevRain to Enhance Multilingual Document Search and Management on Microsoft SharePoint
Construction
How Walmart Uses Predictive Analytics to Optimize Inventory, Reduce Waste, and Improve Customer Satisfaction
Retail & E-commerce
How Upstart Revolutionized Credit Scoring and Risk Assessment with AI to Expand Lending and Reduce Defaults
Manufacturing
How The Serafen Group Reduced Staffing Costs by 40% Using ZyraTalk’s AI Chat for Order Handling
Retail & E-commerce

🤖 Chat with AI

Type...