Quick Overview
Sephora implemented a chatbot-driven interactive quiz on Facebook Messenger acting as a digital beauty consultant, providing personalized product recommendations and booking in-store makeover appointments.
Sephora
Company Size
~6,000 employees
Revenue Range
$10B+ annual revenue
Primary Challenge
Increasing conversion rates for in-store services through digital engagement
Key Metrics
\- 11% higher conversion rate for booking in-store makeovers compared to other channels
The Problem
Traditional booking channels lacked engagement and personalization, limiting appointment conversions.
The Solution
Developed AI chatbot on Facebook Messenger delivering interactive quizzes and personalized recommendations to drive bookings.
Results
\- Increased makeover appointment bookings\- Enhanced customer engagement\- Improved digital-to-physical conversion rates
Details
Industry
Retail & E-commerce
Departments
Customer Support & Service
Sales & Lead Generation
Use Cases
Live Chat Support
Lead Generation
Sales Meeting Booking
Tags
NLP
Client Satisfaction
Marketing Teams
Sales Teams
AI Tools Used
No items found.
Sources
https://www.sprinklr.com/blog/ai-in-marketing-examples/https://www.linkedin.com/pulse/ai-action-3-digital-marketing-case-studies-prove-its-power-anwar-ivsrc/https://cosmeticsbusiness.com/sephora-introduces-chatbot-that-can-reserve-appointments-122631https://www.cbinsights.com/research/report/most-successful-chatbots/https://nineten.ai/examples-of-ai-email-marketing-success/
More Case Studies
See All
How Fuelfinance Automates Real-Time Forecasting and Financial Reporting for Startups and SMBs
Technology & SaaS
How Google Uses AI to Optimize Regression Testing and Improve Bug Detection
Technology & SaaS
How Six Flags Enhanced Guest Experience and Operations with Google Cloud Vertex AI-Powered Digital Concierge
Hospitality & Tourism
How HubSpot Uses AI-Powered Blog Ideas Generator to Accelerate Content Ideation and Increase Blog Traffic
Technology & SaaS
How JPMorgan Chase Leverages AI Across Banking Operations to Boost Sales, Manage Risks, and Enhance Client Experiences
Finance & Banking
How Exadel Developed a GenAI Solution to Automate Data Conversion and Categorization for a Consulting Firm
Technology & SaaS