Quick Overview
Sephora implemented a chatbot-driven interactive quiz on Facebook Messenger acting as a digital beauty consultant, providing personalized product recommendations and booking in-store makeover appointments.
Sephora
Company Size
~6,000 employees
Revenue Range
$10B+ annual revenue
Primary Challenge
Increasing conversion rates for in-store services through digital engagement
Key Metrics
\- 11% higher conversion rate for booking in-store makeovers compared to other channels
The Problem
Traditional booking channels lacked engagement and personalization, limiting appointment conversions.
The Solution
Developed AI chatbot on Facebook Messenger delivering interactive quizzes and personalized recommendations to drive bookings.
Results
\- Increased makeover appointment bookings\- Enhanced customer engagement\- Improved digital-to-physical conversion rates
Details
Industry
Retail & E-commerce
Departments
Customer Support & Service
Sales & Lead Generation
Use Cases
Live Chat Support
Lead Generation
Sales Meeting Booking
Tags
NLP
Client Satisfaction
Marketing Teams
Sales Teams
AI Tools Used
No items found.
Sources
https://www.sprinklr.com/blog/ai-in-marketing-examples/https://www.linkedin.com/pulse/ai-action-3-digital-marketing-case-studies-prove-its-power-anwar-ivsrc/https://cosmeticsbusiness.com/sephora-introduces-chatbot-that-can-reserve-appointments-122631https://www.cbinsights.com/research/report/most-successful-chatbots/https://nineten.ai/examples-of-ai-email-marketing-success/
More Case Studies
See All
How Ungrammary Designed SpryGo’s Physiotherapy Platform with AI-Driven Real-Time Feedback
Healthcare & Medical
How Zapier Boosted Remote Team Collaboration with AI-Driven Internal Chat System
Technology & SaaS
How Metinvest Uses Machine Learning with DevRain to Enhance Multilingual Document Search and Management on Microsoft SharePoint
Construction
How Walmart Uses Predictive Analytics to Optimize Inventory, Reduce Waste, and Improve Customer Satisfaction
Retail & E-commerce
How Upstart Revolutionized Credit Scoring and Risk Assessment with AI to Expand Lending and Reduce Defaults
Manufacturing
How The Serafen Group Reduced Staffing Costs by 40% Using ZyraTalk’s AI Chat for Order Handling
Retail & E-commerce