How PROS Transformed Quoting and Pricing for an Office Supply Distributor Using AI

By: GoBeyond Team
July 3, 2025
3 min read
PROS AI quoting interface showing multi-line item quote generation and pricing optimization

Quick Overview

PROS implemented AI-powered quoting and pricing solutions to automate handling of complex quotes with up to 22,000 line items. The system automated document generation by attaching agreements to quotes and enhanced upselling and cross-selling by providing alternate pricing and product information in real time. This automation reduced manual errors, accelerated quote generation, and optimized pricing strategies, improving sales efficiency and driving revenue growth.

PROS
PROS
Company Size
Large enterprise software company
Revenue Range
Not publicly disclosed
Primary Challenge
Handling complex quoting processes efficiently while improving pricing and sales effectiveness
Key Metrics
\- Ability to handle up to 22,000 line items per quote\- Faster quote generation\- Improved upselling and cross-selling\- Reduced manual errors and rework

The Problem

Manual quoting was slow, error-prone, and limited sales opportunities due to complexity

The Solution

AI-powered quoting and pricing platform automating document generation, pricing optimization, and real-time product recommendations

Results

\- Accelerated quoting process\- Increased sales efficiency\- Enhanced pricing accuracy\- Revenue growth reversal after years of decline

“PROS AI quoting transformed our sales process, enabling us to handle complex quotes faster and increase revenue.”

PROS Client Team

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Quote & Proposal Creation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://pros.com/learn/i/1498876-office-supply-distributor-transforms-quoting-and-pricing-to-reverse-years-long-revenue-slide/4

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