Quick Overview
PepsiCo leveraged machine learning and AI-driven analytics to analyze vast consumer data, including purchase behavior, retailer feedback, and social media sentiment, to identify emerging consumer trends. This insight guided the development of the Bubly sugar-free sparkling water line by optimizing flavor profiles, branding, and packaging to meet health-conscious consumer demand. The AI tools also accelerated product development cycles and enhanced market fit.
The Problem
Traditional market research was slow and fragmented, limiting the ability to capture fast-changing consumer preferences
The Solution
AI and machine learning platforms including Black Swan Data’s Trendscope, Tellius analytics, and proprietary AI tools to analyze social data, purchase patterns, and retailer feedback
Results
“AI has changed how we engage with consumers and innovate products. It allows us to understand what consumers want and respond faster than ever.”“Skai and Black Swan have helped us build capabilities to surface granular insights we only dreamed of before.”
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