PepsiCo leveraged machine learning and AI-driven analytics to analyze vast consumer data, including purchase behavior, retailer feedback, and social media sentiment, to identify emerging consumer trends. This insight guided the development of the Bubly sugar-free sparkling water line by optimizing flavor profiles, branding, and packaging to meet health-conscious consumer demand. The AI tools also accelerated product development cycles and enhanced market fit.
Traditional market research was slow and fragmented, limiting the ability to capture fast-changing consumer preferences
AI and machine learning platforms including Black Swan Data’s Trendscope, Tellius analytics, and proprietary AI tools to analyze social data, purchase patterns, and retailer feedback