How Epsilon Abacus Improved Customer List Accuracy and Marketing ROI with Machine Learning

By: GoBeyond Team
July 3, 2025
3 min read
Epsilon Abacus machine learning marketing dashboard

Quick Overview

Epsilon Abacus developed the Accelerate machine learning system to build more accurate modeled customer lists, improving targeting and campaign effectiveness for marketers.

Epsilon Abacus
Epsilon Abacus
Company Size
Part of Publicis Groupe (~80,000 employees)
Revenue Range
Not publicly disclosed
Primary Challenge
Enhancing customer list accuracy for targeted marketing campaigns
Key Metrics
\- Enhanced modeled customer lists\- Improved marketing ROI\- Increased campaign effectiveness

The Problem

Traditional customer lists were often inaccurate or incomplete, reducing campaign performance.

The Solution

Developed and deployed Accelerate, a machine learning platform that refines customer data to model high-propensity prospects accurately.

Results

\- Better targeting and segmentation\- Increased marketing ROI\- More efficient campaign spend

Details

Industry
Marketing & Advertising
Departments
Data & Analytics
Marketing & Content
Use Cases
Predictive Modeling
Customer Feedback Analysis
Market Research
Tags
Machine Learning
Predictive Modeling
Improved Accuracy
Enhanced Decision-Making
Marketing Teams
AI Tools Used
No items found.
Sources
https://h2o.ai/case-studies/epsilon-increases-customers-marketing-roi/https://www.vktr.com/ai-disruption/5-ai-case-studies-in-marketing/

More Case Studies

See All
How Mortenson Construction Improved Project Efficiency by 38% Using Doxel’s AI-Powered Construction Progress Tracking
Real Estate
How Bloomfire Enhanced Knowledge Management and Employee Experience with AI
Technology & SaaS
How Intesa Sanpaolo Built Its Democratic Data Lab with Google Cloud to Enhance Risk Management and Democratize Data Access
Finance & Banking
How Zapier Boosted Remote Team Collaboration with AI-Driven Internal Chat System
Technology & SaaS
How RBC Wealth Management Digitally Transformed Client Onboarding with Low-Code Automation
Finance & Banking
How Stick Shift Driving Academy Increased Organic Traffic by 72% and Inbound Calls by 120% Using MarketMuse AI
Education & EdTech

🤖 Chat with AI

Type...