BrightIdeas, a small Austin creative agency, integrated generative AI and automation to streamline workflows, automate 40% of routine tasks, generate 200+ unique design concepts monthly, and scale project capacity from 10 to 25 concurrent projects.
Manual, repetitive tasks and limited creative capacity constrained growth and efficiency.
Phased AI integration using tools like Adobe Sensei and HubSpot AI for design automation, marketing analytics, and content optimization; comprehensive staff training and workflow redesign.