Quick Overview
Cosabella used Albert AI to automate paid search and digital marketing, managing ad creation, optimization, and spend allocation, streamlining agency communication and driving higher campaign returns.
Cosabella
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Inefficient manual ad management limiting campaign performance and ROI
Key Metrics
\- 50% increase in return on ad spend (ROAS)\- 12% decrease in ad spend
The Problem
Manual campaign management was time-consuming and suboptimal, limiting marketing effectiveness.
The Solution
Implemented Albert AI to automate ad creative generation, budget allocation, and performance optimization using machine learning.
Results
\- Higher ROAS\- Lower overall ad spend\- Improved campaign efficiency and scalability
Details
Industry
Retail & E-commerce
Departments
Marketing & Content
Use Cases
Campaign Management
Tags
GenAI
Predictive Modeling
AI Tools Used
No items found.
Sources
https://www.mailmodo.com/guides/ai-in-marketing-examples/
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