Quick Overview
Globo, a leading Brazilian media company, adopted InVideo AI to automate scriptwriting from blog posts, video editing, and synthetic voice-over production. This AI-powered workflow enabled Globo to triple its video output, cut production time, reduce costs, and increase viewer engagement.
Globo
Company Size
~10,000 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling video production efficiently while maintaining quality and engagement
Key Metrics
\- 60% faster scriptwriting\- 50% faster editing\- 30% cost savings\- 3x more videos produced\- 40% higher engagement
The Problem
Traditional video production was time-consuming, costly, and limited in output
The Solution
Implemented InVideo AI’s text-to-video generation, automated editing, and synthetic voice-over tools integrated into Globo’s content workflows
Results
\- Significantly increased video volume\- Reduced production time and costs\- Improved audience engagement metrics
Details
Industry
Media & Entertainment
Departments
Creative & Design
Marketing & Content
Use Cases
Video Production
Tags
GenAI
NLP
Voice Cloning
Auto-Summarization
Time-Saving
Cost Reduction
Scalability
AI Tools Used
No items found.
Sources
https://www.benditafilmes.com/en/post/ai-videos-are-the-future-detailed-case-study
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