How Coca-Cola Uses AI to Drive Hyper-Personalized Marketing and Content Creation

By: GoBeyond Team

July 3, 2025

3 min read

Coca-Cola AI-powered personalized marketing campaign dashboard

Quick Overview

Coca-Cola implemented an AI-driven content creation platform analyzing consumer data to generate personalized marketing content, including ads and social media posts. Leveraging GPT-4, DALL·E, Adobe Experience Cloud, Adobe Real-Time Customer Data Platform, and Adobe Journey Optimizer, Coca-Cola delivers hyper-personalized campaigns globally.

Coca-Cola

Company Size

~79,100 employees

Revenue Range

$40B+ annual revenue

Primary Challenge

Delivering personalized marketing at scale to engage diverse global consumers

Key Metrics

\- Increased content production speed\- Enhanced engagement rates\- Improved cost efficiency\- Over 120,000 personalized videos created during FIFA World Cup campaign

The Problem

Traditional mass marketing lacked personalization, limiting engagement and conversion in a competitive global market.

The Solution

Deployed AI-powered platforms including Adobe Experience Cloud and Adobe Journey Optimizer to centralize data, analyze consumer behavior, and orchestrate personalized, real-time marketing campaigns. Used generative AI (GPT-4, DALL·E) for dynamic, localized content creation.

Results

\- Increased conversion rates and revenue\- Enhanced customer engagement and loyalty\- Reduced marketing costs\- Delivered immersive personalized marketing experiences