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How Coca-Cola Uses AI to Drive Hyper-Personalized Marketing and Content Creation

By: GoBeyond Team
July 3, 2025
3 min read
Coca-Cola AI-powered personalized marketing campaign dashboard

Quick Overview

Coca-Cola implemented an AI-driven content creation platform analyzing consumer data to generate personalized marketing content, including ads and social media posts. Leveraging GPT-4, DALL·E, Adobe Experience Cloud, Adobe Real-Time Customer Data Platform, and Adobe Journey Optimizer, Coca-Cola delivers hyper-personalized campaigns globally.

Coca-Cola
Coca-Cola
Company Size
~79,100 employees
Revenue Range
$40B+ annual revenue
Primary Challenge
Delivering personalized marketing at scale to engage diverse global consumers
Key Metrics
\- Increased content production speed\- Enhanced engagement rates\- Improved cost efficiency\- Over 120,000 personalized videos created during FIFA World Cup campaign

The Problem

Traditional mass marketing lacked personalization, limiting engagement and conversion in a competitive global market.

The Solution

Deployed AI-powered platforms including Adobe Experience Cloud and Adobe Journey Optimizer to centralize data, analyze consumer behavior, and orchestrate personalized, real-time marketing campaigns. Used generative AI (GPT-4, DALL·E) for dynamic, localized content creation.

Results

\- Increased conversion rates and revenue\- Enhanced customer engagement and loyalty\- Reduced marketing costs\- Delivered immersive personalized marketing experiences

“Sharing data seamlessly across platforms enables us to orchestrate truly omnichannel experiences that deeply connect with consumers.”

Vinay Gopinath, Director, Global Advertising Platforms Technical Product Owner, Coca-Cola

Details

Industry
Marketing & Advertising
Departments
Marketing & Content
Creative & Design
Use Cases
Content Creation
Graphic Design
Social Media Management
Sales Outreach
Tags
GenAI
Computer Vision
Client Satisfaction
Improved Accuracy
AI Tools Used
ChatGPT
DALL·E
Adobe Firefly
Sources
https://business.adobe.com/customer-success-stories/coca-cola-personalization-case-study.htmlhttps://www.coca-colacompany.com/media-center/coca-cola-invites-digital-artists-to-create-real-magic-using-new-ai-platformhttps://digitaldefynd.com/IQ/ai-marketing-campaigns/

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