Quick Overview
The Bridge leveraged Google AI and automated lead scoring to optimize advertising strategies, focusing on attracting qualified profiles rather than volume. This led to improved lead quality, higher return on ad spend, and better conversion rates by targeting high-potential candidates for their digital training programs.
The Bridge
Company Size
Mid-sized digital training provider
Revenue Range
Not publicly disclosed
Primary Challenge
Improving lead quality and advertising ROI
Key Metrics
\- Improved lead quality\- Higher ROI on advertising spend\- Increased qualified opportunities
The Problem
Traditional advertising focused on volume over quality, resulting in low conversion rates and wasted spend
The Solution
Google AI-powered lead scoring integrated with ad platforms to target high-potential candidates
Results
\- Better lead targeting and qualification\- Increased conversion rates\- Enhanced ROI on advertising campaigns
Details
Industry
Education & EdTech
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Qualification
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.adsmurai.com/en/case-studies/the-bridge-lead-scoring
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