Quick Overview
Stick Shift Driving Academy, a niche driving school teaching manual transmission, partnered with MarketMuse’s AI-powered content intelligence platform to increase publishing cadence, eliminate subjective content decisions, and identify critical topic coverage. This enabled the academy to produce high-quality, optimized content rapidly, driving significant growth in organic traffic and inbound inquiries.
Stick Shift Driving Academy
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Growing search rankings and content output to reach niche audience effectively
Key Metrics
\- 72% increase in organic traffic\- 110% increase in form completions\- 120% increase in inbound calls\- Increased publishing cadence from sporadic to near-daily posts
The Problem
Manual content creation was slow, subjective, and lacked clear strategic direction, limiting growth.
The Solution
Used MarketMuse AI to analyze content gaps, generate data-driven content briefs, and guide writers, enabling faster, objective, and high-quality content production.
Results
\- Dramatic growth in website traffic and lead generation\- Faster content production with measurable ROI\- Established topical authority in niche market
“From an ROI standpoint, it was just off the hook. We were basically flat for the better part of a year and a half until we started publishing new content. And it was the only change we made, so it’s a really clear before and after.”
Giuseppe Frustaci, Founder
Details
Industry
Education & EdTech
Departments
Marketing & Content
Operations & Workflow Automation
Use Cases
Content Creation
SEO Optimization
Tags
Machine Learning
NLP
Enhanced Decision-Making
Marketing Teams
Educators
AI Tools Used
No items found.
Sources
https://blog.marketmuse.com/case-study-how-stick-shift-driving-academy-increased-traffic-72-inbound-calls-120/https://www.columnfivemedia.com/ai-case-studies-with-phenomenal-results/
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