Quick Overview
Sephora implemented a chatbot-driven interactive quiz on Facebook Messenger acting as a digital beauty consultant, providing personalized product recommendations and booking in-store makeover appointments.
Sephora
Company Size
~6,000 employees
Revenue Range
$10B+ annual revenue
Primary Challenge
Increasing conversion rates for in-store services through digital engagement
Key Metrics
\- 11% higher conversion rate for booking in-store makeovers compared to other channels
The Problem
Traditional booking channels lacked engagement and personalization, limiting appointment conversions.
The Solution
Developed AI chatbot on Facebook Messenger delivering interactive quizzes and personalized recommendations to drive bookings.
Results
\- Increased makeover appointment bookings\- Enhanced customer engagement\- Improved digital-to-physical conversion rates
Details
Industry
Retail & E-commerce
Departments
Customer Support & Service
Sales & Lead Generation
Use Cases
Live Chat Support
Lead Generation
Sales Meeting Booking
Tags
NLP
Client Satisfaction
Marketing Teams
Sales Teams
AI Tools Used
No items found.
Sources
https://www.sprinklr.com/blog/ai-in-marketing-examples/https://www.linkedin.com/pulse/ai-action-3-digital-marketing-case-studies-prove-its-power-anwar-ivsrc/https://cosmeticsbusiness.com/sephora-introduces-chatbot-that-can-reserve-appointments-122631https://www.cbinsights.com/research/report/most-successful-chatbots/https://nineten.ai/examples-of-ai-email-marketing-success/
More Case Studies
See All
How a Global Consumer Goods Manufacturer Uses AI-Driven Dashboards to Accelerate Product Launches and Optimize Supply Chain
Manufacturing
How CME Group Boosted Developer Productivity Using Gemini Code Assist
Finance & Banking
How Ford Uses Machine Learning to Optimize Campaign Targeting and Double Conversions
Manufacturing
How MetroBank Group Increased Customer Satisfaction by 30% with AI-Powered Analytics
Finance & Banking
How E-Commerce Retailers Use AI to Increase Average Order Value and Conversion Rates with Personalized Recommendations
Retail & E-commerce
How Fugue Jumped from 10th to 1st on SERPs Using Frase.io SEO Tools
Technology & SaaS