Quick Overview
Sephora implemented a chatbot-driven interactive quiz on Facebook Messenger acting as a digital beauty consultant, providing personalized product recommendations and booking in-store makeover appointments.
Sephora
Company Size
~6,000 employees
Revenue Range
$10B+ annual revenue
Primary Challenge
Increasing conversion rates for in-store services through digital engagement
Key Metrics
\- 11% higher conversion rate for booking in-store makeovers compared to other channels
The Problem
Traditional booking channels lacked engagement and personalization, limiting appointment conversions.
The Solution
Developed AI chatbot on Facebook Messenger delivering interactive quizzes and personalized recommendations to drive bookings.
Results
\- Increased makeover appointment bookings\- Enhanced customer engagement\- Improved digital-to-physical conversion rates
Details
Industry
Retail & E-commerce
Departments
Customer Support & Service
Sales & Lead Generation
Use Cases
Live Chat Support
Lead Generation
Sales Meeting Booking
Tags
NLP
Client Satisfaction
Marketing Teams
Sales Teams
AI Tools Used
No items found.
Sources
https://www.sprinklr.com/blog/ai-in-marketing-examples/https://www.linkedin.com/pulse/ai-action-3-digital-marketing-case-studies-prove-its-power-anwar-ivsrc/https://cosmeticsbusiness.com/sephora-introduces-chatbot-that-can-reserve-appointments-122631https://www.cbinsights.com/research/report/most-successful-chatbots/https://nineten.ai/examples-of-ai-email-marketing-success/
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