How Olay (P&G) Doubled Conversion Rates and Increased Average Cart Size by 40% with AI-Powered Skin Advisor

By: GoBeyond Team

July 3, 2025

3 min read

AI case study for Olay – doubled conversion and 40% larger cart size with AI skincare advisor

Quick Overview

Olay launched the AI-powered Skin Advisor, which analyzes user selfies using computer vision and recommendation algorithms to estimate skin age and recommend personalized skincare routines, optimizing content and conversion.

Olay (Procter & Gamble)

Company Size

Part of P&G (~97,000 employees)

Revenue Range

$80B+ annual revenue (P&G)

Primary Challenge

Helping consumers find personalized skincare solutions amid overwhelming product choices

Key Metrics

\- Doubled conversion rate\- 40% increase in average cart size (China)\- Bounce rate cut by two-thirds\- Over 5 million global users\- 94% customer satisfaction score

The Problem

Consumers struggled to identify the right skincare products from numerous options, leading to confusion and poor purchase decisions.

The Solution

Developed Skin Advisor platform powered by AI and deep learning, analyzing selfies for 7 primary and 23 secondary skin concerns, estimating skin age, and recommending tailored products and regimens.

Results

\- Doubled sales conversion rates\- Increased average basket size by 40% in China\- Reduced bounce rates significantly\- Engaged millions of users globally\- Reduced product return rates by 40% through better matching