How L'Oréal Uses Mya AI Chatbot to Revolutionize Recruitment with Scalable, Personalized Candidate Engagement

By: GoBeyond Team

July 3, 2025

3 min read

L'Oréal AI recruitment chatbot interface showing candidate interaction and screening progress

Quick Overview

L'Oréal adopted Mya, an AI-powered chatbot from Stepstone Group, to engage, screen, and assess candidates at scale. The chatbot asks targeted questions, analyzes responses, and provides feedback, streamlining recruitment while maintaining a personal touch. Mya handles initial screening, sorts candidates by job fit, and supports multiple languages, enabling recruiters to focus on qualitative hiring aspects.

L'Oréal

Company Size

85,000+ employees

Revenue Range

$40B+ annual revenue

Primary Challenge

Managing high-volume recruitment efficiently while maintaining candidate experience and diversity

Key Metrics

\- 92% candidate engagement rate\- Nearly 100% candidate satisfaction including rejected candidates\- 40 minutes saved per candidate screening\- $250,000 saved in recruiter wages\- Most diverse intern class recruited

The Problem

Manual screening was time-consuming, costly, and risked unconscious bias

The Solution

AI chatbot automates initial candidate screening, qualification, and communication, integrating with ATS and supporting multilingual interactions

Results

\- Drastically reduced recruiter workload\- Faster candidate processing\- Enhanced candidate experience and diversity\- Redeployed recruiter time to strategic tasks

“Mya engages 92% of our candidates efficiently and achieves near 100% satisfaction. It makes the experience feel personal and easy.”“This technology reinforces HR’s role, allowing focus on the human dimension of recruitment.”

Niilesh Bhoite, Chief Digital Officer HRJean-Claude Le Grand, EVP Human Relations

Details

Industry

Retail & E-commerce

Departments

Human Resources & People Ops

Use Cases

Recruiting & Hiring

Tags

GenAI

NLP

Scalability

Team Efficiency

Time-Saving

AI Tools Used

No items found.

Sources

https://www.selectsoftwarereviews.com/blog/benefits-of-recruiting-chatbotshttps://www.techtarget.com/searchhrsoftware/feature/LOreal-boosts-candidate-experience-with-recruitment-chatbotshttps://hirevire.com/blog/how-ai-is-changing-recruitmenthttps://www.shortlistiq.com/blog/case-study-success-stories-of-ai-integration-in-recruitinghttps://cosmeticsbusiness.com/l-or-al-reveals-ai-chatbot-with-mya-systems-to-help-job-candidates-148408https://itmunch.com/loreal-introduces-an-ai-chatbot-for-recruitment/https://www.peoplematters.in/article/technology/how-the-worlds-largest-cosmetic-company-transformed-its-hiring-practice-with-ai-19006