Quick Overview
L'Oréal adopted Mya, an AI-powered chatbot from Stepstone Group, to engage, screen, and assess candidates at scale. The chatbot asks targeted questions, analyzes responses, and provides feedback, streamlining recruitment while maintaining a personal touch. Mya handles initial screening, sorts candidates by job fit, and supports multiple languages, enabling recruiters to focus on qualitative hiring aspects.
L'Oréal
Company Size
85,000+ employees
Revenue Range
$40B+ annual revenue
Primary Challenge
Managing high-volume recruitment efficiently while maintaining candidate experience and diversity
Key Metrics
\- 92% candidate engagement rate\- Nearly 100% candidate satisfaction including rejected candidates\- 40 minutes saved per candidate screening\- $250,000 saved in recruiter wages\- Most diverse intern class recruited
The Problem
Manual screening was time-consuming, costly, and risked unconscious bias
The Solution
AI chatbot automates initial candidate screening, qualification, and communication, integrating with ATS and supporting multilingual interactions
Results
\- Drastically reduced recruiter workload\- Faster candidate processing\- Enhanced candidate experience and diversity\- Redeployed recruiter time to strategic tasks
“Mya engages 92% of our candidates efficiently and achieves near 100% satisfaction. It makes the experience feel personal and easy.”“This technology reinforces HR’s role, allowing focus on the human dimension of recruitment.”
Niilesh Bhoite, Chief Digital Officer HRJean-Claude Le Grand, EVP Human Relations
Details
Industry
Retail & E-commerce
Departments
Human Resources & People Ops
Use Cases
Recruiting & Hiring
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.selectsoftwarereviews.com/blog/benefits-of-recruiting-chatbotshttps://www.techtarget.com/searchhrsoftware/feature/LOreal-boosts-candidate-experience-with-recruitment-chatbotshttps://hirevire.com/blog/how-ai-is-changing-recruitmenthttps://www.shortlistiq.com/blog/case-study-success-stories-of-ai-integration-in-recruitinghttps://cosmeticsbusiness.com/l-or-al-reveals-ai-chatbot-with-mya-systems-to-help-job-candidates-148408https://itmunch.com/loreal-introduces-an-ai-chatbot-for-recruitment/https://www.peoplematters.in/article/technology/how-the-worlds-largest-cosmetic-company-transformed-its-hiring-practice-with-ai-19006
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