How L'Oréal Uses AI Chatbot (Mya Platform) to Streamline Recruitment and Enhance Candidate Experience

By: GoBeyond Team
July 3, 2025
3 min read
L'Oréal AI chatbot recruitment interface

Quick Overview

L'Oréal implemented the Mya AI chatbot to engage candidates with targeted questions based on analysis of successful employee profiles. The chatbot evaluates candidate responses on content and language, automating screening while maintaining a positive candidate experience.

L'Oréal
L'Oréal
Company Size
~85,000 employees
Revenue Range
$40B+ annual revenue
Primary Challenge
Streamlining recruitment processes and improving candidate experience at scale
Key Metrics
\- 92% candidate satisfaction rate\- Streamlined screening for large candidate pools\- Improved candidate engagement

The Problem

Manual screening was time-consuming and inconsistent, risking candidate drop-off and inefficiency.

The Solution

Deployed Mya AI chatbot to automate candidate engagement, screening, and communication using NLP and AI-driven assessment.

Results

\- Enhanced recruitment efficiency\- High candidate satisfaction including rejected candidates\- Reduced time-to-hire

Details

Industry
Retail & E-commerce
Departments
Human Resources & People Ops
Operations & Workflow Automation
Use Cases
Recruiting & Hiring
Workflow Automation
Tags
NLP
Time-Saving
HR & People Ops
Improved Accuracy
Client Satisfaction
AI Tools Used
No items found.
Sources
https://hirevire.com/blog/how-ai-is-changing-recruitmenthttps://digitizingpolaris.com/unlocking-talent-lore%CC%81al-and-unilever-s-use-of-ai-in-recruitment-6b6cfea062f3

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