How a Multinational QSR Chain Automated Audio-Video Production with AI to Save 18% on Media Budget

By: GoBeyond Team
July 3, 2025
3 min read
AI-automated marketing video production dashboard

Quick Overview

A global quick service restaurant (QSR) automated scriptwriting, synthetic voiceover, editing, and localization for marketing videos using AI. Scriptwriting time dropped from days to hours, voiceovers ensured brand consistency, and editing was automated for multiple formats, stretching the media budget by 18%.

Multinational QSR Chain
Multinational QSR Chain
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Reducing production time and costs while maintaining brand consistency in marketing videos
Key Metrics
\- 18% media budget savings\- Faster campaign rollout\- Consistent brand voice\- Agile creative production

The Problem

Manual video production was slow, costly, and inconsistent

The Solution

AI-powered automation of scriptwriting, voiceover, editing, and localization workflows

Results

\- Faster marketing campaigns\- Cost savings\- Consistent branding across videos

Details

Industry
Marketing & Advertising
Departments
Marketing & Content
Operations & Workflow Automation
Use Cases
Video Production
Tags
GenAI
NLP
Voice Cloning
Computer Vision
Auto-Summarization
Cost Reduction
Time-Saving
Marketing Teams
AI Tools Used
No items found.
Sources
https://shellypalmer.com/case-studies/case-study-automating-audio-video-production-with-ai-for-a-multinational-qsr/

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