Quick Overview
Lacta Chocolate partnered with Ogilvy to create the “AI Love You” campaign, featuring the “Lacta Lovebot” chatbot on Facebook Messenger. The chatbot delivered personalized, interactive love messages to users, encouraging user-generated content, influencer partnerships, and experiential events. This innovative campaign resonated strongly with millennials, boosting brand sentiment and engagement through AI-driven personalization and social interaction.
Lacta Chocolate & Ogilvy
Company Size
Large multinational chocolate brand & global advertising agency
Revenue Range
Not publicly disclosed
Primary Challenge
Engaging millennials with personalized, interactive digital marketing
Key Metrics
\- High user engagement\- Positive brand sentiment\- Strong resonance with millennial audience\- Increased social media interactions and influencer reach
The Problem
Traditional campaigns lacked personalization and interactive engagement, limiting impact on younger demographics
The Solution
AI-powered chatbot delivering customized love messages, integrated with social media and influencer marketing
Results
\- Increased brand engagement and loyalty\- Enhanced social media presence\- Positive consumer feedback and campaign buzz\- Strengthened millennial market position
“The AI Love You campaign brought a fresh, interactive way to connect with our audience, making love messages personal and fun.”
Ogilvy Marketing Team
Details
Industry
Marketing & Advertising
Departments
Marketing & Content
Use Cases
Campaign Management
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://cr8consultancy.com/3-best-case-studies-of-ai-in-digital-marketing-campaigns/https://www.adweek.com/brand-marketing/how-ai-is-changing-the-way-brands-engage-with-consumers/https://chatbotslife.com/chatbots-in-marketing-campaigns-8f2b5c6f1f2f
More Case Studies
See All
How China State Construction Reduced Rework by 18% Using AI-Powered Cameras and IoT Sensors
Construction
How DNAMIC Developed AI-Powered Wearable Devices for Cardiovascular Health Monitoring
Healthcare & Medical
How Built In Improved Win Rates and Deal Size by 10%+ Using Apollo’s Data Enrichment
Technology & SaaS
How a Retail Client Improved Customer Feedback Response Time and Satisfaction Using AI Analytics
Retail & E-commerce
How GetGenerative.ai Optimizes Task Assignment and Scheduling with AI-Driven Project Management
Technology & SaaS
How Rupp Pfalzgraf Increased Case Workload by 10% Using Lexis+ AI for Legal Research and Drafting
Legal