How Built In Improved Win Rates and Deal Size by 10%+ Using Apollo’s Data Enrichment

By: GoBeyond Team
July 3, 2025
3 min read
Apollo data enrichment dashboard showing account updates and segmentation

Quick Overview

Built In leveraged Apollo’s automated data enrichment to maintain an accurate and updated database of 100,000+ accounts. This enabled better segmentation and prioritization, contributing to over 10% increase in win rates and average deal size.

Built In
Built In
Company Size
Mid-sized technology media company
Revenue Range
Not publicly disclosed
Primary Challenge
Improving data quality for better segmentation and sales targeting
Key Metrics
\- 10%+ increase in win rates and deal size\- Improved data quality and segmentation

The Problem

Outdated and incomplete account data limited targeting and sales effectiveness

The Solution

Apollo automated data enrichment and CRM integration ensuring accurate, up-to-date prospect data

Results

\- Higher win rates and deal sizes\- Better segmentation and prioritization\- More efficient sales outreach

“Apollo’s data enrichment helped us target the right accounts and close bigger deals.”

Built In Sales Team

Details

Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
Apollo.io
Sources
https://www.apollo.io/magazine/built-in-customer-storyhttps://www.fiftyfiveandfive.com/ai-lead-generation/

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