Quick Overview
H&M implemented AI-driven sales agents and chatbots to engage online shoppers via personalized email campaigns and real-time chatbot interactions. The AI analyzes browsing behavior, purchase history, and customer preferences to tailor outreach and provide 24/7 support. These AI agents handle common queries, offer personalized product recommendations, assist with order tracking, and nurture leads through the sales funnel, significantly improving customer engagement, conversion rates, and satisfaction.
The Problem
Manual customer service struggled with high volumes, slow responses, and inconsistent personalization, especially during peak periods
The Solution
AI-powered chatbots integrated across digital platforms providing personalized fashion recommendations, proactive engagement, order tracking, and efficient returns processing
Results
“H&M’s AI chatbots have transformed our customer experience, providing timely, personalized support that keeps shoppers engaged and satisfied.”
Details
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