Quick Overview
Forbes uses Quill, an AI-powered writing tool, to generate articles on business, technology, and finance. Quill analyzes data and produces informative, SEO-optimized content, enabling Forbes to publish more articles faster and at lower cost without sacrificing quality. This has resulted in increased website traffic and reader engagement.
Forbes
Company Size
Large global media company
Revenue Range
Not publicly disclosed
Primary Challenge
Scaling content production while maintaining quality and SEO effectiveness
Key Metrics
\- Higher content output\- Cost savings on content creation\- Increased web traffic and engagement\- Faster content turnaround
The Problem
Traditional content creation was time-consuming and costly, limiting content volume and frequency
The Solution
Quill AI uses natural language processing to analyze data and generate human-like, SEO-friendly articles automatically
Results
\- More content published at scale\- Improved search engine rankings\- Enhanced reader engagement\- Reduced content creation costs
“AI writing tools like Quill have transformed how we produce content, allowing us to scale without compromising quality.”
Forbes Editorial Team
Details
Industry
Media & Entertainment
Departments
Marketing & Content
Use Cases
Content Creation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.peppercontent.io/blog/5-case-studies-of-successful-content-creation-using-ai-writing-too/https://www.forbes.com/councils/forbescoachescouncil/2025/03/12/ai-writing-tools-a-leadership-trend-thats-here-to-stay-but-for-better-or-worse/https://www.forbes.com/sites/bernardmarr/2024/03/06/5-generative-ai-writing-tools-everyone-should-know-about/
More Case Studies
See All
How Lindy.ai Automates Customer Feedback Analysis to Improve CX Across Multiple Industries
Technology & SaaS
How Affectiva Uses AI-Driven Emotion Recognition to Enhance Mental Health Diagnostics and Therapy Personalization
Mental Health
How NASA’s Jet Propulsion Laboratory Uses Trello with Butler AI to Predict Project Roadblocks and Automate Workflow for Complex Missions
Technology & SaaS
How a Large Financial Institution Accelerated Data Retrieval and Decision-Making with Zappr.AI
Finance & Banking
How Metinvest Uses Machine Learning with DevRain to Enhance Multilingual Document Search and Management on Microsoft SharePoint
Construction
How Rogers Communications Improved Sales Forecasting and CRM Data Quality with SalesChoice Insight Engine
Professional Services & Consulting