How Domino's and Microsoft Use Generative AI to Transform Pizza Ordering and Store Operations

By: GoBeyond Team

July 3, 2025

3 min read

Domino's AI-powered ordering and store operations dashboard

Quick Overview

Domino's partnered with Microsoft to leverage Azure OpenAI Service and Microsoft Cloud to develop generative AI solutions for personalized pizza ordering and smarter store operations. The AI assistant helps store managers with inventory management, ingredient ordering, staff scheduling, and streamlines pizza preparation and quality control.

Domino's Pizza Inc.

Company Size

~400,000 employees (global)

Revenue Range

$20B+ annual revenue

Primary Challenge

Enhancing customer experience and operational efficiency through AI-driven personalization and automation

Key Metrics

\- Piloting generative AI-powered solutions within six months\- Streamlined store operations\- Enhanced personalized ordering experience\- Reduced time spent on inventory and scheduling\- Launched over 1,100 electric delivery vehicles

The Problem

Traditional store operations and ordering processes were labor-intensive and lacked personalization, limiting efficiency and customer satisfaction.

The Solution

Developed generative AI assistant powered by Azure OpenAI Service for store operations and customer ordering; created an Innovation Lab with Microsoft to accelerate AI innovations.

Results

\- Improved operational efficiency\- Enhanced customer personalization and engagement\- Reduced manager workload\- Faster pizza preparation and delivery\- Expanded digital ordering and loyalty programs