Quick Overview
Cosabella, a luxury lingerie brand, replaced its traditional marketing agency with Albert AI, an autonomous AI marketing platform. Albert managed paid search and social campaigns by identifying user behaviors and patterns, optimizing budget allocation, targeting, creative content, and campaign execution across channels. This automation freed staff for strategic work and delivered unprecedented campaign performance and revenue growth.
Cosabella
Company Size
Mid-sized luxury lingerie brand
Revenue Range
Not publicly disclosed
Primary Challenge
Overcoming stagnant sales and agency inefficiencies by automating digital marketing
Key Metrics
\- 336% return on ad spend (ROAS)\- 155% increase in revenue\- 37% increase in website sessions\- 30% increase in new users\- 20x increase in social purchases\- 1,500 more transactions year-over-year\- 565% Facebook ROAS increase in first month
The Problem
Traditional agency-driven marketing was costly, inefficient, and limiting growth
The Solution
Albert AI platform autonomously analyzes high-level KPIs and creative assets, identifies emerging user patterns, optimizes campaigns via predictive analytics and deep learning, and executes media buying and content testing
Results
\- Rapid scaling of campaigns with 12% initial spend reduction\- Exponential revenue and ROAS growth\- Enhanced targeting through hyper-segmentation of customer personas\- Automated detection of creative fatigue and competitor trends\- Continuous campaign optimization and content refreshing
“Albert is a truly revolutionary technology. We immediately saw results upon launch and now trust Albert to make critical campaign decisions. There are other AI companies, but it’s important to distinguish between those that just offer insights and those that actually execute.”
Marketing Director, Cosabella
Details
Industry
Retail & E-commerce
Departments
Marketing & Content
Use Cases
Social Media Management
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://albert.ai/impact/luxury-cosabella/https://emerj.com/lingerie-brand-leverages-ai-automating-paid-search-social-media-marketing/https://www.possaible.com/p/cosabella-replaced-marketing-agency-aihttps://www.campaignlive.co.uk/article/why-cosabella-replaced-its-agency-ai-will-go-back-humans/1427323/https://www.marketingdive.com/news/cosabella-artificial-intelligence-ai-marketing-ROI-2017/438514/https://www.adexchanger.com/agencies/ai-agency-lingerie-brand-cosabella-replaced-agency-artificial-intelligence/https://www.bestpractice.ai/ai-case-study-best-practice/cosabella_increased_roas_to_336%25_by_segmenting_target_markets,_and_optimising_channel_selection,_campaign_content,_and_paid_search_using_adgorithm's_deep_learninghttps://albert.ai/wp-content/uploads/2017/06/Albert-Building-Trust-with-AI-Marketing_Whitepaper_6-14-17.pdf
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