Quick Overview
Built In leveraged Apollo’s automated data enrichment to maintain an accurate and updated database of 100,000+ accounts. This enabled better segmentation and prioritization, contributing to over 10% increase in win rates and average deal size.
Built In
Company Size
Mid-sized technology media company
Revenue Range
Not publicly disclosed
Primary Challenge
Improving data quality for better segmentation and sales targeting
Key Metrics
\- 10%+ increase in win rates and deal size\- Improved data quality and segmentation
The Problem
Outdated and incomplete account data limited targeting and sales effectiveness
The Solution
Apollo automated data enrichment and CRM integration ensuring accurate, up-to-date prospect data
Results
\- Higher win rates and deal sizes\- Better segmentation and prioritization\- More efficient sales outreach
“Apollo’s data enrichment helped us target the right accounts and close bigger deals.”
Built In Sales Team
Details
Industry
Technology & SaaS
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Lead Generation
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
Apollo.io
Sources
https://www.apollo.io/magazine/built-in-customer-storyhttps://www.fiftyfiveandfive.com/ai-lead-generation/
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