How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

July 27, 2025

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

More Case Studies

See All

How a Mid-sized Technology Firm Improved Project Efficiency with AI-Driven Scheduling and Task Assignment

Technology & SaaS

How Radiance AI’s Product Studio Uses AI to Transform Product Photos into Lifestyle Images

Technology & SaaS

How JPMorgan Chase Leverages AI Across Banking Operations to Boost Sales, Manage Risks, and Enhance Client Experiences

Finance & Banking

How Bella Santé Uses Tidio’s Lyro AI Agent to Automate Support and Boost Sales and Leads

Healthcare & Medical

How Optimove Uses AI to Analyze Customer Behavior and Optimize Marketing Campaigns

Technology & SaaS

How Tubik Studio Streamlined Fashion Design with AI-Powered Tools

Marketing & Advertising