How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

July 27, 2025

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

More Case Studies

See All

How Clari Increased Pipeline Visibility and Win Rates with AI-Powered Revenue Forecasting

Technology & SaaS

How a Multinational QSR Chain Automated Audio-Video Production with AI to Save 18% on Media Budget

Marketing & Advertising

How Salesloft Uses AI for Deal Risk Analysis and Forecasting to Improve Close Rates

Professional Services & Consulting

How Tapestry Transformed Enterprise Knowledge Management Using Generative AI on AWS

Retail & E-commerce

How BrightIdeas Automated 40% of Tasks and Doubled Project Capacity with AI

Marketing & Advertising

How Allensworth Uses Everlaw’s AI Tools to Accelerate Legal Research and Evidence Discovery

Legal