How Edelman Uses DALL-E 3 and ChatGPT to Accelerate Product Ideation and Enhance Creativity

By: GoBeyond Team

July 27, 2025

3 min read

Edelman AI-generated product concept images

Quick Overview

Edelman used OpenAI’s DALL-E 3 and ChatGPT to ideate and visualize new product concepts. AI-generated images served as creative starting points, accelerating the ideation process and improving collaboration across teams.

Edelman

Company Size

~6,000 employees

Revenue Range

$1B+ annual revenue

Primary Challenge

Speeding up product ideation and enhancing creative collaboration

Key Metrics

- Faster product ideation
- Enhanced creativity
- Improved team collaboration

The Problem

Traditional ideation was slower and limited in visual exploration

The Solution

Integrated generative AI tools for image creation and text-based ideation

Results

- Accelerated creative cycles
- Broadened idea generation
- More effective collaboration

Details

Industry

Professional Services & Consulting

Departments

Creative & Design

Product Development & Innovation

Use Cases

AI Image Generation

More Case Studies

See All

How Fluor Corporation Uses AI for Real-Time Workforce Management and Reporting

Construction

How Bloomberg Law Reduced Risk Exposure by Helping Corporations Comply with Data Privacy Laws

Legal

How Target Uses AI-Driven Predictive Analytics and Visualization to Optimize Inventory and Marketing

Technology & SaaS

How Strucinspect Uses AI and Photogrammetry to Digitally Inspect Infrastructure and Create BIM Models

Construction

How Domino’s Uses Emplifi AI to Automate Real-Time Social Media Monitoring and Crisis Management

Retail & E-commerce

How Capgemini Accelerated Sales Velocity with Aptivio’s Buyer Intent AI Platform

Professional Services & Consulting