Quick Overview
Zillow uses advanced AI and machine learning models to analyze millions of data points (public records, tax assessments, MLS data, images) to generate real-time home value estimates ("Zestimates") with high accuracy. AI also powers photo analysis for more precise valuations and search recommendations.
Zillow
Company Size
~5,000 employees
Revenue Range
$3B+ annual revenue
Primary Challenge
Providing accurate, real-time home value estimates for millions of properties
Key Metrics
\- Zestimate covers 116M+ U.S. homes\- Median error rate 1.94% on-market, 7.06% off-market\- Real-time updates daily\- High user engagement and trust
The Problem
Traditional home valuations were slow, manual, and lacked real-time accuracy
The Solution
Developed Zestimate using neural networks and machine learning, integrating diverse data sources and image analysis for continuous real-time valuation updates
Results
\- Instant, reliable home valuations\- Improved market transparency\- Enhanced agent tools\- Continuous accuracy improvements
“Zestimate is a continuously learning AI that powers our vision for a comprehensive housing super app.”
Jeremy Wacksman, COO, Zillow
Details
Industry
Real Estate
Departments
Data & Analytics
Product Development & Innovation
Use Cases
Data Analysis
Market Research
Tags
Machine Learning
NLP
Computer Vision
Improved Accuracy
AI Tools Used
No items found.
Sources
https://www.vktr.com/ai-disruption/ai-case-studies-in-real-estate/https://digitaldefynd.com/IQ/ai-in-real-estate-case-studies/https://www.zillow.com/z/zestimate/
More Case Studies
See All
How Dojo Leverages Google Cloud Looker and Gemini to Create AI-Driven Payment Data Dashboards for Faster Insights and Better Decisions
Healthcare & Medical
How General Electric (GE) Uses AI to Enhance Employee Performance and Predictive Maintenance
Manufacturing
How Sephora Increased In-Store Makeover Bookings by 11% with AI Chatbot-Driven Interactive Quiz
Retail & E-commerce
How Upstart Revolutionized Credit Scoring and Risk Assessment with AI to Expand Lending and Reduce Defaults
Manufacturing
How Brainly Leveraged Google Cloud Vision AI to Boost Student Engagement and Accessibility Globally
Education & EdTech
How Cvent Enhances Conference Networking and Planning with AI Matchmaking and Virtual Assistance
Hospitality & Tourism