How YouTube Uses AI for Content Moderation and Personalized Recommendations

By: GoBeyond Team
July 3, 2025
3 min read
YouTube AI content moderation and recommendation dashboard

Quick Overview

YouTube (Google) uses AI for automated content moderation, detecting and removing policy-violating videos at scale. AI also powers personalized recommendations and analyzes viewer sentiment to improve engagement.

YouTube (Google)
YouTube (Google)
Company Size
~7,000 employees (YouTube)
Revenue Range
$30B+ annual revenue (YouTube)
Primary Challenge
Moderating massive video volumes and personalizing recommendations
Key Metrics
\- Faster content moderation\- Improved user safety\- Increased viewer engagement

The Problem

Manual moderation was impossible at YouTube’s scale

The Solution

Developed AI and deep learning models for video analysis, moderation, and recommendation

Results

\- Safer platform\- Higher engagement\- Scalable content management

Details

Industry
Media & Entertainment
Departments
Customer Support & Service
Data & Analytics
Use Cases
Campaign Management
Tags
NLP
Deep Learning
Recommendation Engine
Real-Time Processing
SaaS
Scalability
AI Tools Used
No items found.
Sources
https://blog.youtube/inside-youtube/our-approach-to-responsible-ai-innovation/https://www.byteplus.com/en/topic/562694

More Case Studies

See All
How Olay (P&G) Doubled Conversion Rates and Increased Average Cart Size by 40% with AI-Powered Skin Advisor
Retail & E-commerce
How Vinci Construction Reduced Document Search Time by 30% and Improved Compliance with AI
Construction
How SERVPRO of Medford Halved Response Times with ZyraTalk’s AI Live Chat
Professional Services & Consulting
How Now Serving LA Uses AI-Powered Search and Chatbot to Enhance User Experience and Boost Sales
Retail & E-commerce
How The Judge Group Partnered with a Telecom Training Provider to Create AI-Driven Learner-Focused Courses
Professional Services & Consulting
How Superside Internally Used AI to Create 21 Pixar-Inspired Posters in Five Days
Professional Services & Consulting

🤖 Chat with AI

Type...