Quick Overview
Vanguard Institutional used Persado’s AI platform to create compliant, persuasive marketing content that adheres to strict financial regulations. AI-generated messaging improved conversion rates by 15%, helping Vanguard stand out in a highly regulated market.
Vanguard Institutional
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Delivering effective, compliant marketing in a highly regulated financial environment
Key Metrics
\- 15% increase in conversion rates\- Compliance with regulated language standards\- Enhanced marketing effectiveness
The Problem
Regulatory constraints limited creative marketing messaging and differentiation.
The Solution
Implemented Persado AI to generate compliant, optimized marketing language tailored to target audiences while adhering to regulations.
Results
\- Improved marketing campaign performance\- Increased customer engagement\- Maintained regulatory compliance
Details
Industry
Finance & Banking
Departments
Operations & Workflow Automation
Legal & Compliance
Use Cases
Document Processing
Compliance Monitoring
Workflow Automation
Tags
NLP
Time-Saving
Cost Reduction
Legal Teams
AI Tools Used
No items found.
Sources
https://www.adweek.com/partner-articles/testing-linkedin-messaging-boosted-vanguard-institutionals-conversion-rate-15/https://www.marketingaiinstitute.com/blog/ai-case-studies-content-marketing
More Case Studies
See All
How Bank of America Uses AI Sales Agents and Virtual Assistant Erica to Enhance Customer Outreach and Service
Finance & Banking
How Cosabella Boosted Email Revenue by 60% Using Emarsys AI-Powered Marketing Automation
Retail & E-commerce
How Gridium Uses Machine Learning and IoT to Optimize Energy Consumption in Commercial Buildings
Real Estate
How SpendWise Solutions Reduced Expense Reporting Time by 40% with AI Automation
Finance & Banking
How STACK Media Boosted Website Visits by 61% and Reduced Bounce Rate by 73% Using BrightEdge AI
Marketing & Advertising
How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock
Technology & SaaS