How Unilever Uses AI-Powered Video Interview Platform to Streamline Recruitment and Increase Diversity

By: GoBeyond Team
July 3, 2025
3 min read
Unilever AI-powered recruitment platform interface

Quick Overview

Unilever deployed an AI-powered video interview and automated screening platform to process 250,000 applications annually. The system assesses communication, problem-solving, cultural fit, and technical skills, automates scheduling and evaluation, standardizing candidate assessments and reducing hiring time.

Unilever
Unilever
Company Size
~150,000 employees
Revenue Range
$60B+ annual revenue
Primary Challenge
Scaling recruitment efficiently while improving candidate quality and diversity
Key Metrics
\- Saved 50,000 hours of interview time annually\- £1 million annual recruitment cost savings\- 90% reduction in time to hire\- 16% increase in workforce diversity\- 96% candidate completion rate\- Improved candidate satisfaction scores

The Problem

Manual recruitment was time-consuming, costly, and inconsistent, limiting diversity and candidate experience

The Solution

Implemented AI video interviews with automated evaluation algorithms and scheduling automation to standardize and accelerate recruitment

Results

\- Faster hiring cycles\- Significant cost and time savings\- Enhanced diversity and candidate experience\- High candidate engagement and completion

Details

Industry
Manufacturing
Departments
Human Resources & People Ops
Use Cases
Recruiting & Hiring
Tags
NLP
Computer Vision
Time-Saving
Cost Reduction
AI Tools Used
No items found.
Sources
https://hirevire.com/blog/how-ai-is-changing-recruitmenthttps://www.linkedin.com/pulse/day-28-casestudyday-how-successful/https://www.cubeo.ai/10-use-cases-of-ai-in-hr-with-real-world-case-studies/https://www.vktr.com/ai-disruption/5-ai-case-studies-in-hr/

More Case Studies

See All
How Nike and AKQA Used AI and Machine Learning to Simulate a Virtual Tennis Match Between Serena Williams’ Past and Present Selves
Retail & E-commerce
How a Global Consumer Goods Manufacturer Uses AI-Driven Dashboards to Accelerate Product Launches and Optimize Supply Chain
Manufacturing
How General Electric (GE) Leveraged Digital Twins and AI to Reduce Downtime and Improve Output
Manufacturing
How Urban Renewal Co. Saved $1.2M and Secured a $5M Expansion Using AI Scenario Analysis
Real Estate
How Nutella Used AI to Generate 7 Million Unique Jar Labels, Creating a Sold-Out Campaign and High Consumer Engagement
Retail & E-commerce
How DG MARE Increased Productivity and Accelerated Cloud Migration Using Generative AI
Nonprofit & NGO

🤖 Chat with AI

Type...