Quick Overview
UnderArmour trained AI on its “visual DNA” to generate realistic new product and model images, reducing the need for costly photoshoots. AI-generated assets are used across websites and marketing channels, saving time and costs while maintaining consistent brand visuals.
UnderArmour
Company Size
~16,000 employees
Revenue Range
$6B+ annual revenue
Primary Challenge
Reducing production costs and accelerating content creation for marketing
Key Metrics
\- Significant photoshoot cost reduction\- Faster asset creation\- Consistent brand visuals
The Problem
Traditional photoshoots were expensive and time-consuming
The Solution
Developed AI models trained on brand imagery to generate photorealistic product and model images
Results
\- Reduced reliance on physical photoshoots\- Faster marketing content production\- Maintained visual brand consistency
Details
Industry
Retail & E-commerce
Departments
Creative & Design
Marketing & Content
Use Cases
AI Image Generation
Tags
GenAI
Machine Learning
Cost Reduction
Time-Saving
Marketing Teams
AI Tools Used
No items found.
Sources
https://team-gpt.com/blog/ai-for-generating-images/https://thecognitivepath.substack.com/p/5-real-examples-of-enterprise-ai
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