How Tapestry Transformed Enterprise Knowledge Management Using Generative AI on AWS

By: GoBeyond Team

July 3, 2025

3 min read

Tapestry AI chatbot interface showing centralized knowledge access and natural language query results

Quick Overview

Tapestry, a global luxury retail company behind brands like Coach and Kate Spade, used generative AI on AWS to centralize access to company knowledge. The AI-powered chatbot enables employees to quickly access SOPs, policies, and institutional knowledge from a single interface, breaking down silos across IT, HR, legal, and other teams. The system reduces time spent searching for answers, decreases burden on subject matter experts, and improves onboarding and decision-making.

Tapestry

Company Size

18,000 employees

Revenue Range

$6B+ annual revenue

Primary Challenge

Overcoming siloed, fragmented knowledge across global business units to improve information access and operational efficiency

Key Metrics

\- Reduced time employees spend searching for answers\- 300+ employees actively using the solution\- 4 months to build, test, and deploy\- Decreased SME burden\- Improved onboarding speed and quality

The Problem

Knowledge was scattered across multiple systems and formats, causing delays and inefficiencies

The Solution

Generative AI solution built on AWS using Amazon Bedrock foundation models (Claude 3 Haiku, Amazon Titan), Aurora PostgreSQL vector database, and a secure chatbot interface with single sign-on authentication

Results

\- Faster, more accurate information access\- Streamlined operations and collaboration\- Reduced dependency on SMEs\- Accelerated onboarding and decision-making\- Scalable and continuously updated knowledge base

“Using generative AI on AWS, we are capturing the DNA of our company.”“The solution is going to get people the information that they want much quicker.”

Aravind Narasimhan, Vice President, Application TechnologiesKarthigeyan Ramakrishnan, Director of Applications

Details

Industry

Retail & E-commerce

Departments

Operations & Workflow Automation

Use Cases

Knowledge Base Management

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