How Statworx Deploys AI Models to Optimize Upsell and Cross-Sell Campaigns for Clients

By: GoBeyond Team
July 3, 2025
3 min read
Statworx AI marketing campaign dashboard

Quick Overview

Statworx uses AI models to automate and optimize upsell and cross-sell campaigns by analyzing CRM data to target customers most likely to respond. Their models continuously learn and refine targeting, increasing campaign ROI and revenue while delivering relevant offers to customers.

Statworx
Statworx
Company Size
~200 employees
Revenue Range
Not publicly disclosed
Primary Challenge
Improving targeting precision and campaign ROI for upsell/cross-sell marketing
Key Metrics
\- More precise targeting\- Higher campaign ROI\- Increased revenue\- Relevant offers for customers

The Problem

Manual campaign targeting was less efficient and less personalized

The Solution

Developed AI-driven predictive models integrated with CRM systems to automate and optimize marketing campaigns

Results

\- Improved campaign effectiveness\- Increased sales and customer satisfaction\- Scalable AI marketing solutions

Details

Industry
Professional Services & Consulting
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
Upsell & Cross-sell
Tags
Predictive Modeling
Recommendation Engine
Time-Saving
Improved Accuracy
Scalability
AI Tools Used
No items found.
Sources
https://www.statworx.com/en/ai-application-areas/up-and-cross-selling

More Case Studies

See All
How Bank of America Uses AI Sales Agents and Virtual Assistant Erica to Enhance Customer Outreach and Service
Finance & Banking
How Cosabella Boosted Email Revenue by 60% Using Emarsys AI-Powered Marketing Automation
Retail & E-commerce
How Gridium Uses Machine Learning and IoT to Optimize Energy Consumption in Commercial Buildings
Real Estate
How SpendWise Solutions Reduced Expense Reporting Time by 40% with AI Automation
Finance & Banking
How STACK Media Boosted Website Visits by 61% and Reduced Bounce Rate by 73% Using BrightEdge AI
Marketing & Advertising
How Perform[cb] Improved Lead Quality and Conversion Rates with an AI Chatbot Built on Amazon Bedrock
Technology & SaaS

🤖 Chat with AI

Type...