Quick Overview
Six Flags partnered with Google Cloud to deploy a Vertex AI-driven digital concierge integrated into its mobile app and websites, offering personalized ride wait times, food ordering, merchandise purchases, and automated parking entry, significantly improving guest convenience and operational efficiency.
Six Flags Entertainment Corporation
Company Size
~4,000 employees
Revenue Range
$1.5B+ annual revenue
Primary Challenge
Enhancing guest experience and operational efficiency in large theme parks
Key Metrics
\- Automated car entry in 3 seconds\- Reduced guest wait times by redirecting customers from lines\- Improved personalization of guest recommendations
The Problem
Manual guest services and information dissemination led to long wait times, inefficient parking, and limited personalization.
The Solution
Developed AI-powered virtual assistant using Google Cloud’s Vertex AI Conversation to provide real-time personalized recommendations, automate parking entry, and streamline ordering processes.
Results
\- Faster parking entry and reduced congestion\- Personalized guest experiences increasing satisfaction\- Reduced need for live agent interactions\- Improved operational agility and responsiveness
“This partnership signifies a monumental leap in our strategic direction, ushering in a new era of technological empowerment for Six Flags.”
Omar Jacques Omran, Chief Digital Officer, Six Flags
Details
Industry
Hospitality & Tourism
Departments
Customer Support & Service
Use Cases
Live Chat Support
Workflow Automation
Customer Feedback Analysis
Tags
GenAI
Real-Time Processing
Client Satisfaction
AI Tools Used
Vertex AI
Sources
https://www.vktr.com/ai-disruption/5-ai-case-studies-in-customer-service-and-support/https://investors.sixflags.com/news/press-releases/press-release-details/2023/news-08-29-2023-131412238/default.aspxhttps://www.prnewswire.com/news-releases/six-flags-to-accelerate-digital-transformation-in-amusement-park-industry-and-launch-a-cutting-edge-virtual-assistant-powered-by-google-clouds-generative-ai-301912136.html
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