How Sephora Increased In-Store Makeover Bookings by 11% with AI Chatbot-Driven Interactive Quiz

By: GoBeyond Team
July 3, 2025
3 min read
Sephora AI chatbot interactive quiz interface

Quick Overview

Sephora implemented a chatbot-driven interactive quiz on Facebook Messenger acting as a digital beauty consultant, providing personalized product recommendations and booking in-store makeover appointments.

Sephora
Sephora
Company Size
~6,000 employees
Revenue Range
$10B+ annual revenue
Primary Challenge
Increasing conversion rates for in-store services through digital engagement
Key Metrics
\- 11% higher conversion rate for booking in-store makeovers compared to other channels

The Problem

Traditional booking channels lacked engagement and personalization, limiting appointment conversions.

The Solution

Developed AI chatbot on Facebook Messenger delivering interactive quizzes and personalized recommendations to drive bookings.

Results

\- Increased makeover appointment bookings\- Enhanced customer engagement\- Improved digital-to-physical conversion rates

Details

Industry
Retail & E-commerce
Departments
Customer Support & Service
Sales & Lead Generation
Use Cases
Live Chat Support
Lead Generation
Sales Meeting Booking
Tags
NLP
Client Satisfaction
Marketing Teams
Sales Teams
AI Tools Used
No items found.
Sources
https://www.sprinklr.com/blog/ai-in-marketing-examples/https://www.linkedin.com/pulse/ai-action-3-digital-marketing-case-studies-prove-its-power-anwar-ivsrc/https://cosmeticsbusiness.com/sephora-introduces-chatbot-that-can-reserve-appointments-122631https://www.cbinsights.com/research/report/most-successful-chatbots/https://nineten.ai/examples-of-ai-email-marketing-success/

More Case Studies

See All
How Endel Uses AI to Generate Personalized Soundscapes and Adaptive Music
Media & Entertainment
How Medline Uses Zendesk AI Bots to Manage Over 800,000 Tickets Annually and Boost Agent Productivity
Healthcare & Medical
How CrowdStrike Falcon Uses AI and Behavioral Analytics for Proactive Cyber Threat Prevention
Technology & SaaS
How Litslink Uses AI-Driven Personalized Learning and Virtual Simulations to Enhance Medical Staff Training
Healthcare & Medical
How Vodafone Uses TOBi AI Chatbot to Revolutionize Customer Service and Reduce Response Times
Professional Services & Consulting
How Johnson & Johnson Reduced Absenteeism by 20% with AI Health Analytics
Healthcare & Medical

🤖 Chat with AI

Type...