How Rogers Communications Improved Sales Forecasting and CRM Data Quality with SalesChoice Insight Engine

By: GoBeyond Team

July 3, 2025

3 min read

SalesChoice Insight Engine dashboard showing sales KPIs and forecast accuracy

Quick Overview

Rogers Communications adopted the AI-powered SalesChoice Insight Engine to enhance sales forecasting accuracy, improve CRM data quality, and increase workflow accountability. The platform provided a 360-degree view of sales activities aligned with the Rogers Way of Selling strategy, integrated predictive insights into KPI dashboards, and offered continuous coaching. Multi-level qualification at organization and deal levels helped sales professionals focus on the most promising opportunities.

Rogers Communications

Company Size

Large telecommunications company

Revenue Range

Not publicly disclosed

Primary Challenge

Improving sales forecast accuracy and CRM data quality for better sales focus

Key Metrics

\- Improved forecasting accuracy\- Enhanced CRM data quality\- Increased sales workflow accountability\- Continuous coaching and skill development

The Problem

Inaccurate sales forecasts and poor CRM data hindered effective sales planning and resource allocation

The Solution

AI-powered insight engine integrating sales data, predictive analytics, and coaching tools aligned with sales methodology

Results

\- More accurate and actionable sales forecasts\- Better data-driven sales decisions\- Increased sales rep focus and accountability\- Improved pipeline health and deal closure rates