Quick Overview
Rogers Communications adopted the AI-powered SalesChoice Insight Engine to enhance sales forecasting accuracy, improve CRM data quality, and increase workflow accountability. The platform provided a 360-degree view of sales activities aligned with the Rogers Way of Selling strategy, integrated predictive insights into KPI dashboards, and offered continuous coaching. Multi-level qualification at organization and deal levels helped sales professionals focus on the most promising opportunities.
Rogers Communications
Company Size
Large telecommunications company
Revenue Range
Not publicly disclosed
Primary Challenge
Improving sales forecast accuracy and CRM data quality for better sales focus
Key Metrics
\- Improved forecasting accuracy\- Enhanced CRM data quality\- Increased sales workflow accountability\- Continuous coaching and skill development
The Problem
Inaccurate sales forecasts and poor CRM data hindered effective sales planning and resource allocation
The Solution
AI-powered insight engine integrating sales data, predictive analytics, and coaching tools aligned with sales methodology
Results
\- More accurate and actionable sales forecasts\- Better data-driven sales decisions\- Increased sales rep focus and accountability\- Improved pipeline health and deal closure rates
“SalesChoice Insight Engine gave our teams the tools and insights needed to improve forecast accuracy and focus on deals that matter.”
Rogers Sales Leadership
Details
Industry
Professional Services & Consulting
Departments
Sales & Lead Generation
Marketing & Content
Use Cases
No items found.
Tags
Predictive Modeling
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.copy.ai/use-cases/deal-management-forecasting
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