Quick Overview
Rocky Brands, a footwear and apparel company, implemented BrightEdge’s AI-powered SEO tools including Data Cube for keyword discovery, BrightEdge Recommendations for content optimization, and StoryBuilder for performance tracking. They optimized page titles, meta tags, and created SEO-friendly content using consumer language and targeted keywords.
Rocky Brands
Company Size
Mid-sized footwear and apparel company
Revenue Range
Not publicly disclosed
Primary Challenge
Increasing organic search revenue and new user acquisition through SEO optimization
Key Metrics
\- 30% increase in search revenue\- 74% year-over-year revenue growth\- 13% increase in new users\- 1,479 organic keywords on page 1 in Google US (2018)
The Problem
Lack of dedicated SEO strategy and underoptimized content across three ecommerce sites
The Solution
BrightEdge platform tools for keyword research, content optimization, internal linking, and customized reporting
Results
\- 30% growth in organic search revenue\- 74% YoY revenue increase\- 13% rise in new users\- Improved SEO visibility and keyword rankings
“BrightEdge has allowed us to collect research and implement informed SEO techniques with detailed reporting that highlights growth clearly.”
McKennah Robinson, SEO/Content Specialist, Rocky Brands
Details
Industry
Retail & E-commerce
Departments
Marketing & Content
Use Cases
SEO Optimization
Tags
GenAI
NLP
Scalability
Team Efficiency
Time-Saving
AI Tools Used
No items found.
Sources
https://www.brightedge.com/resources/case-studies/rocky-brandshttps://research.aimultiple.com/seo-ai/https://www.resultfirst.com/blog/ai-seo/5-ai-seo-case-studies-to-scale-your-organic-traffic/https://videos.brightedge.com/case-studies/Rocky-Brands-Case-Study.pdf
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