Quick Overview
A global quick service restaurant (QSR) automated scriptwriting, synthetic voiceover, editing, and localization for marketing videos using AI. Scriptwriting time dropped from days to hours, voiceovers ensured brand consistency, and editing was automated for multiple formats, stretching the media budget by 18%.
Multinational QSR Chain
Company Size
Not publicly disclosed
Revenue Range
Not publicly disclosed
Primary Challenge
Reducing production time and costs while maintaining brand consistency in marketing videos
Key Metrics
\- 18% media budget savings\- Faster campaign rollout\- Consistent brand voice\- Agile creative production
The Problem
Manual video production was slow, costly, and inconsistent
The Solution
AI-powered automation of scriptwriting, voiceover, editing, and localization workflows
Results
\- Faster marketing campaigns\- Cost savings\- Consistent branding across videos
Details
Industry
Marketing & Advertising
Departments
Marketing & Content
Operations & Workflow Automation
Use Cases
Video Production
Tags
GenAI
NLP
Voice Cloning
Computer Vision
Auto-Summarization
Cost Reduction
Time-Saving
Marketing Teams
AI Tools Used
No items found.
Sources
https://shellypalmer.com/case-studies/case-study-automating-audio-video-production-with-ai-for-a-multinational-qsr/
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